To be a leading, value-adding supplier of iron ore to the global steel industry.
People making a difference, in a company making a difference.
Care and respect
Following an intensive strategic review in 2011, Kumba reaffirmed its commitment to the four pillars of its strategy.
OPTIMISING VALUE OF THE CURRENT OPERATIONS by pursuing a value-maximising product portfolio that seeks
the best fit between market demand and its resources.
Kumba will contain unit costs, and improve productivity
and operational efficiencies through its asset optimisation
programme. The group will use its technical expertise and
resources to drive a technology strategy that achieves a
competitive advantage by increasing the exploitation of
lower-grade ore resources, securing growth from South
African and future African resources.
CAPTURING VALUE ACROSS THE VALUE CHAIN by exploiting the physical properties of its ore to develop
niche lump-sized products, pursuing an optimal iron ore
pricing mechanism, and securing a balanced geographical
spread of customers to maximise profits and minimise
risk. The group’s Ocean Freight Management strategy will
create value and protect free-on-board margins through the
use of various long-term freight instruments and potential
investment in ships and through port stockpiles. Kumba will
investigate blending opportunities at its current operations,
ports of origin and/or destination to enhance ore utilisation
and achieve optimum product value.
DELIVERING ON GROWTH PROJECTS through their
successful execution. In South Africa, Kumba will pursue
greenfields and brownfields growth targets and seek to
use its existing lower-grade resources, as well as securing
and protecting the requisite logistical capacity in the short,
medium and long term at economical tariffs. The group
will seek value-enhancing volume growth in Africa, with a
particular focus on west and central Africa, in partnership
with Anglo American plc.
THROUGH ITS ORGANISATIONAL RESPONSIBILITY
AND CAPABILITY, Kumba will seek to create and leave a
positive legacy in the communities in which it operates, and,
through its commitment to safety and health, environmental
management and corporate social investment, become the
partner of choice for the broadest range of stakeholders.
Kumba’s structure, resources and competencies will be
aligned to ensure delivery of its current and emerging
strategy of being a leading African growth company.